Today's lesson in business cards is about… wait for it… SPOT UV!!!

While it's not the most shiny of the printing treatments, it's still incredibly awesome looking and serves its purpose very well. Say you're a photographer and you want your business card to include a couple of small photos on your card. Foil process won't be a good choice for that, really. It COULD be done, but it wouldn't really get the point across. What you want to do is spot UV. Basically what you end up with is a matte business card, with glossy spots on it. These glossy spots will draw people's attention to the photos, assuming we are still going with the photographer example.

Of course you don't have to go with that specific example. You can do the spot UV treatment on just the text, your name or a plain old spot UV design with no real picture or anything behind it. It's a little easier to get away with fun tricks with the spot UV coating than some of the other treatments like foil stamping.

You don't have to go with just the special SPOT UV on the cards either. You could always just go with a high gloss, full UV coat on the card, or UV on either the front or back. This comes in handy as the UV coating can't be written on with a normal pen. If you need to write on the back of your card, but still want the glossy finish, this is perfect for you, actually. You'll still have the full gloss front of the card with the ability to write appointments, etc. on the back. It's a multi-functional business card!!

It's hard to see in this photo, but the girl has the spot UV coating, and you'll notice it says "price: date: time" next to her. That part is un-coated and can be written on.